Collect Primary Research

Primary research is key to developing a unique and original idea. You need to look around your world with new eyes, look at the everyday objects, tickets and labels and appreciate their beauty and design. Find the things that inspire you in the everyday, try to look at things from different angles and viewpoints, focus in on smaller areas.Collect things, collect everything that inspires you. Keep your collections somewhere safe, keep them in a folder, pin them on your studio wall surround yourself with inspiration!

The computer is a valuable tool but looking only at others work will hinder your creativity, you need to get out and explore the world around you. By looking to primary sources you will be able to develop original and imaginative ideas.

Look and record the inspiration all around you

1.      Take photographs
2.      Draw from observation
3.      Keep an inspiration file or box

Continually look around you for inspiration, even if something isn’t directly relevant now it may spark an idea later on down the line. When your stuck for ideas or have a creative block go back to your inspiration folder or box and see what you have….you’ll be surprised how you can still be inspired by something you collected months even years ago.

If we could offer you some valuable research advise it would be COLLECT PRIMARY RESEARCH



Rebekah's Work Space

Kelly's Inspiration Cabinet